Selling press-on nails online alongside appointments

A press-on line is the only way most nail techs sell their work without selling their time one hour at a time. It also reaches clients who live nowhere near you. The obstacle is almost never demand — it's the operational mess of sizing, order details and DMs.

Pricing a custom set

• Time your set honestly, including shaping, prep, art and cure time.
• Add materials: tips, gel, art supplies, packaging, glue kit and the mailer.
• Multiply time by your target hourly rate — the same rate you use in the chair, not a discount.
• Add shipping as a separate visible line or build it in and offer free shipping over a threshold.
• Ready-to-ship sets can be priced lower than made-to-order; your time is already spent.

Solve sizing before it becomes a return

Sizing is the number one cause of unhappy press-on customers. Give buyers two paths: a sizing kit they order once and keep, or measurements they submit at checkout with clear photo instructions for measuring the widest point of each nail bed in millimetres.

Photograph sets so they sell

• Natural light, plain background, no busy props.
• At least three angles per set plus one on-hand shot for scale.
• A short video clip — motion shows the finish and depth a still can't.
• Consistent framing across the shop so the grid looks like a brand, not a camera roll.

Keep the workflow tight

Separate ready-to-ship sets (real inventory, ship in 1–2 days) from made-to-order sets (a queue with a stated turnaround). State both turnaround times on the product page. Nothing generates support messages faster than an unstated wait.

Cross-sell with your services

Your booking page and your shop should be the same site. Clients waiting for a fill appointment buy a ready-to-ship set; press-on buyers who live locally book an application. Two separate platforms means two audiences that never meet.

How Rervva handles this

• A product storefront with galleries, video, variants, bundles and editorial layouts on the same site as your booking page.
• Forms attached to products so sizing and custom details come in with the order.
• Inventory counts with low-stock alerts, and an order queue with statuses and customer notifications.
• Gift cards, loyalty credit and one checkout across services and products, paid out to your own Stripe account.